Williamsburg born and running for over two decades, Pema has long been revered as the best local shop for women's clothes. We strive to bring you high-quality fashion at the best prices in the neighborhood. Both women and family-owned, we focus on outfits for professional women, from elegant tops to dressy blouses, comfy pants to statement skirts, everyday earrings to standout necklaces, and so much more.
The name “Pema” originates from the Sanskrit word “Padma,” or lotus. The flower in many cultures symbolizes beauty, strength, spirituality, and rebirth- all things divine and feminine. Our store aims to incite that same essence, encouraging our customers to wear what makes them feel beautiful and unique without having to compromise their wallets while doing so.
We’ve been around long before the gentrification of Bedford Avenue, when large companies started to take up more and more space and rent prices began to soar. Check us out for yourself to see how we've made it so far, even with huge corporate stores right by our door!