Our Story

Pema has been woman-owned and family-operated for fifteen years.

Pema New York is one of the original Williamsburg boutiques, family-owned and popular since 2004, long before Bedford Avenue became “hip.” Our personal, friendly atmosphere is the perfect place to find a great deal on women's clothes, like a party or casual dress, jeans, tees, loads of jewelry, leather bags and wallets, heels and boots, hats and scarves and so on. Come check it out yourself and find out why we are still going strong, even with Whole Foods and Apple in sight of our door.